Mailchimp Acquires SMS marketing platform

Mailchimp has acquired Chatitive, Inc., a two-way SMS marketing platform that uses context to deliver personalized and conversational mobile messages direct to consumers.

The Chatitive team has built a user-friendly platform that enables their customers (including Vivino, Universal Music Group, BURST Oral Care, Rover, and Goose Island Beer) to quickly onboard and build relationships with their end consumers through transactional and conversational mobile messaging. The team will be joining Mailchimp to help make SMS marketing simpler so that small businesses can focus on growing their business.

Chatitive was founded by Daniel Pirone, VP of Engineering, in 2016 under Madrona Venture Labs, an incubator for new startups. Today, the company is based in Seattle, Washington, and led by CEO, Andy Hollenbeck, an experienced marketer and leader in the mobile space

As part of the acquisition, Andy will join Mailchimp as Head of Conversational SMS, and other team members will join in technology and customer focused roles. The team will continue to operate under the Chatitive brand initially while also focusing on developing a robust offering for Mailchimp’s small business customers.

This acquisition follows several other strategic acquisitions Mailchimp has made over the past 2 years. In 2019 the company acquired Sawa, an automated design platform, and incorporated that technology into the Mailchimp platform with the launch of Creative Assistant.